The main way you can make people become aware of your company's brand, and eventually consume the products or services your company offers, is through advertising.

Many businesses that are keen to promote their brands on Facebook will focus purely on Facebook pages. This is a huge mistake, seeing as Facebook groups are really what allow a business go from being a small fish in a big pond, to a giant heavy hitter. Facebook groups are used by over one billion people, but that isn’t the reason they’re so powerful and important. The reason is engagement. Facebook groups are more intimate, they are more personal, and they tend to attract only your die hard fans. Groups work differently from blogs and other forms of content marketing. They work differently from Facebook pages even! And that’s why they need a completely different approach. In this ebook, you will learn precisely the steps and methods to starting and launching your very own Facebook group, and will see how to make your new community thrive in ways that you could only imagine.