The coronavirus pandemic has led to a significant rise in the use of video conferencing platforms, and in particular the Zoom platform. Zoom was popular with businesses before the pandemic and it is sure to be even more popular afterwards. In this guide you will learn exactly what Zoom is and what it has to offer, as well as how you can use it effectively in your business. You will find all of the most important setup and configuration details. You will also find a number of proven tactics in this guide to increase engagement. There are some great personal strategies you can use as well as the Zoom built-in features.