Social media users are becoming increasingly lazy. The ease of the online world and the instant gratification have led us to not bother with things that require us to go slightly out of our way, anymore. This means that users do not want to have to leave an app to get more information, they want it integrated seamlessly into their feeds—otherwise, they will just scroll on. Being able to create a compilation of posts around a certain theme is a brilliant way to recommend content to your audience. From sharing recommendations to creating informational threads, Instagram Guides are the best way to share new forms of information with your audience. From this ebook, you will gain a comprehensive understanding of the feature, an overview of Instagram Guides, and knowing when to use them.

A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic. In reality, posts rarely go viral without many hours spent researching, strategizing and planning the most exciting and effective content to share with their engaged followers. With this ebook you will discover how you can increase your social media presence, create unique content, build a bigger audience, and sell your products and services with ease. Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century.